Whenever I visit a new city, I like to shop at local businesses. Being a past entrepreneur myself, I completely understand how important it is to support locally made products and services. While I did window-shop in Asheville, there was one business I just had to visit: Serenity + Scott Apothecary.

This cute shop, located in the Grove Arcade, contains cosmetics, skincare products, grooming and shaving supplies for him and her, unique fragrances and more. Upon entering Serenity + Scott for the first time, I was greeted and helped by makeup artist, Zack. I was thrilled to have someone personally answer my questions and give me one on one attention. I’m embarrassed to say, my knowledge of makeup and application is lacking. Zack was wonderful. He helped me pick out several products and suggested colors and shades that looked great on me. He also gave me tips for application of the products I purchased. In case I didn’t remember every detail, he suggested visiting their Serenity Scott Beauty YouTube page. I’ve unashamedly followed his advice many times since.

If you have been following my health journey, this year my goal was to remove chemicals from my every day beauty products. What I love about Serenity + Scott is their makeup is paraben free, gluten free and cruelty free. AND…the products are all made in the USA! Yes! Oh, and I forgot to mention the best part. The price! For the quality of these products, they are a steal. In other words, my budget loves these beauty products. I spent a total of $68.50 and purchased a set of products that I wear every day. Here’s what I brought home with me:


Color | Fearless
Details | Anti-oxidant rich, Vitamin E, long lasting
Ethical | Paraben-free, cruelty-free, gluten-free
Price | $16.00

I have always struggled with finding the perfect lip color. However, Fearless looks great whether I’m going to the grocery store or a night on the town. It also works well with my olive skin tone. The lipstick has a light sheen to it and leaves my lips feeling moisturized.

serenity scott beauty gluten free paraben free lipstick fearless review shinewithjl

Brow Gel

Color | Bronzed Sable
Details | Shapes brows without stiffening or flaking
Ethical | Paraben-free, cruelty-free, gluten-free
Price | $16.00

This brow gel has become part of my daily routine. I wear minimal makeup most days, but I always take care of my brows. This brow gel is so easy to use, dries in 60 seconds and my brows look great all day. I can’t wait to bring it on vacation as it is waterproof!

shop serenity and scott brow gel
serenity scott beauty gluten free paraben free brow gel review shinewithjl


Color | Coal
Details | Multi-dimensional
Ethical | Paraben-free, cruelty-free, gluten-free
Price | $16.00

I thought I would give this mascara a try. My eyes are quite sensitive to makeup and usually water or feel gritty whenever I have mascara on. So far, they have been great with this beauty product. I have noticed after a full day the product has run a little under my eyes. I’m currently looking for tips or products to help with that. I’ll update this review after I’ve had a bit more time with the mascara.

shop serenity and scott mascara
serenity scott asheville nc business gluten free paraben free mascara shinewithjl


Color | Swept Away
Details | For cheek and lip
Ethical | Paraben-free, cruelty-free, gluten-free, organic
Price | $16.00

Like lipstick, I’ve been on the hunt for just the right color blush. This cream blush gives my cheeks a soft pink color with a light dewy look. The blush may only be available on location as I do not see it on the website. A great excuse to visit Asheville!

serenity + scott gluten free paraben free cruelty free cream blush review

selfie time

Here is a quick photo of me wearing just the items I purchased. It’s not as professional as I would like (selfies will never be normal for this photographer), but it helps you see how Serenity Scott enhances my natural beauty.

If you like my crazy curls, here is a plug for my favorite hair care product: Controlled Chaos. I have links on where to purchase and how it is has transformed my curls on my Controlled Chaos Creme Product Review.

There you have it, my simple daily makeup routine includes lipstick, brow gel, mascara and blush! I’m so excited to have found Serenity and Scott in Asheville, NC. We are already making plans to visit downtown again. This time we will stay in the mountains and drive into the city for shopping and all the gluten free Asheville restaurants. If you know of a great Airbnb, let me know!

PS: If you don’t live near Asheville, I have included links to the products I purchased on Serenity and Scott’s online shop!


Diagnosed with Celiac Disease eleven years ago, I've been on a journey discovering what it means to be truly healthy. Join me as I share my personal fitness goals, gluten free recipes I've tried, travel tips, curly hair product reviews and all things creative.

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